Woodhull Institute

What we did

The Woodhull Institute for Ethical Leadership is a not-for-profit educational organization dedicated to helping women develop professional skills, fortify networks and identify resources that support them in becoming empowered ethical leaders. Forward Studio was asked to develop a new brand that reflected a more modern and dynamic tone of voice, design vocabulary and outlook.

Naming & Identity

Brand Development

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Woodhull Institute exterior Wall signage MockUp design by Edmond Huot

Woodhull Institute Tote Bag MackUp Product design by Edmond Huot

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Project Considerations

My vision for presenting the new brand was to create an experience that was larger than life, visually compelling, intimate, and tactile. To do so we printed and shared the entire presentation on an oversized broadsheet, walking the senior client team through a series of bold and dramatic spreads.

Edmond Huot

Chief Creative Officer / Forward Studio

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