We worked with a financial services client to help them explore a range of visual themes and expressions. Our approach differed slightly from the typical presentation board format, with our designers instead producing several large-format broadsheets. Each had its own brand theme and distinctive graphic look, utilizing type, imagery, color, and iconography to help bring the direction to life. The presentation was also intended to be more intimate with a tactile, "hands-on" approach requiring the client to interact with the piece, flipping through each double-page spread.
