As part of an effort to reconnect with the local design community, the founders of Forward Studio (under its previous moniker - ClarkHuot) set out to organize and host an evening event in Winnipeg's historic Exchange District. The party's name and theme - Pass it On, was inspired by the power of word of mouth and was underwritten and supported largely by a handful of top- tier-international design and marketing brands that recognized the importance of supporting local creative talent and marketplaces.