Island Air is a commuter airline based in Honolulu that operate scheduled inter-island passenger service in Hawaii. Forward Studio was asked to help groom the airline for imminent sale to billionaire Larry Ellison, co-founder of Oracle corporation. Our team worked intensively over a three week period to quickly reimagine the airline as a vibrant and dynamic player. The overall project then expanded into a year-and-a-half-long journey in which we championed an extensive range of marketing initiatives including - identity, branding, aircraft livery, environmental design, PR, and advertising.
