Paragon Pharmacy

What we did

Paragon Pharmacy is a national operator of retail pharmacy stores in Canada. The company operates retail pharmacy stores and also offers vitamins, supplements, aromatherapy, and health & body care through its natural health and wellness services division. Forward Studio was asked to help groom the organization's brand with a range of marketing and customer touchpoints including identity design, store concept design, and overall look and feel.

Brand Development

Naming & Identity

Advertising

Paragon Pharmacy 360 insurance targeted advertisement by Edmond Huot

Paragon Pharmacy all better now social media strategy by Edmond Huot

All better now tone of voice by Edmond Huot

Paragon Pharmacy Magazine cover design by Edmond Huot

Paragon Pharmacy interior space design renders for pharmacy locations by Edmond Huot

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Paragon Pharmacy daylight exterior Frontal entrance design by Edmond Huot

Paragon Pharmacy Night Exterior Frontal entrance of location render design by Edmond Huot

Paragon Pharmacy interior design render design by Edmond Huot

Paragon Pharmacy Mall interior space entrance design by Edmond Huot

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Paragon Pharmacy targeted advertisement design with smiling child by Edmond Huot

Paragon Pharmacy horizontal advertisements banner design by Edmond Huot

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Project Considerations

We were asked by a private equity group to help groom Paragon Pharmacy for acquisition. The goal was to transform the pharmacy organization into more of a brand that communicated a range of desired attributes such as scale, vision, and service. Shortly after the assignment was completed, Shoppers Drug Mart - a national pharmacy chain with more than 1,300 locations across Canada - acquired Paragon's 19 retail pharmacies and three central fill pharmacies in British Columbia, Alberta, and Manitoba.

Edmond Huot

Chief Creative Officer / Forward Media

Paragon Pharmacy Various Rewards card mockup design by Edmond Huot

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