Maple

What we did

Our studio was asked to help imagine and design an airline start-up from its inception. The initial inspiration and concept for the brand rallied around thematic storytelling rooted in iconic Canadian motifs, graphic symbols, and a bold yet esteemed color story.
Concept & Naming
Design & Development
Production
Maple Render of the Boeing 777-300ER aircraft flying over the clouds Edmond Huot
Maple brand moodboard brand color, Imagery and iconography design by Edmond Huot
Red Maple logotype design by Edmond Huot
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Maple is our nature to fly language tone of voice design by Edmond Huot
Maple red Flock iconography design by ALFREDO MALDONADO
Maple brand vocabulary iconography, color and design by Edmond Huot
Maple rebrand design elements font family, brand colors and iconography design by Edmond Huot
Maple image of woman looking to aircraft's window design by Edmond Huot
Maple printed moodboard presentation spread on table design by Edmond Huot
Maple's Customer Journey animation by Alfredo Maldonado and by Edmond Huot
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Maple iPad website mockup UI UX design by Edmond Huot
Maple Angle Red credit card Mockup by Edmond Huot
Maple white T-shirt design with red stripes Edmond Huot
Maple check in signage on the interior departure airport design by Edmond Huot
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Maple street red advertisements side by side mockup with targeted media design by Edmond Huot
Maple product design stacked brand books stacked over design by Edmond Huot
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Project Considerations

"Our challenge was to articulate a design and brand expression for Maple that conveyed a distinctive Canadian sensibility without appearing visually heavy-handed or cliche."

Edmond Huot

Partner, CCO Forward Media

side view of maple's Boeing 777-300ER aircraft livery design Edmond Huot
Maple's Boeing 777-300ER livery aircraft renders Edmond Huot
Maple's Boeing 777-300ER Aircraft Livery design render Edmond Huot
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Maple red jacket mockup design by Edmond Huot
Maple flight attendant uniform attire design by Edmond Huot
Maple Lounge's Kitchen CGI render design by Edmond Huot
Maple Lounge interior design By Edmond Huot
Maple Product DEsign red notebook with logo design by Edmond Huot
Maple Icon on chair of interior cabin CGI design render by Edmond Huot
Maple Tasty To Go boxes product Design mockUp by Edmond Huot
Maple White flag design with Logo design by Edmond Huot
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Maple red street billboard mockup banner design by Edmond Huot
Maple Baggage claim advertisement interior of the airport design by Edmond Huot
Maple white Vehicle van transport with red logo and icon design by Edmond Huot
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Canada Jetlines
BOND Group
UATP
CHR Media
Nuro
InterCaribbean
Experian
Silhouettes
Fast Lane Club
Tailwind
Woodhull Institute
Northern Pacific Airways
FlyCoin Concept
Mabel's Labels
Pass it On
Providen Pharmacy Logistics
Harrow Partners
Frontiers North Adventures
Aviation Museum
Paragon Pharmacy
Pavilion Investment House
Pavilion
Payworks
Momentum Solar
Tailwind Prototype
Roy Liang
Concept Broadsheet
C&H Alumni Invite
Harper Collins
Telpay
Timothy George
Wynward Insurance Group
Tetrem Capital Management
Island Air
Airport Branding
Forward Media
Maple
FlyCoin Concept
Next Era 22
Next Project

We are an international airline branding and public relations studio focused on driving our clients’ profile, engagement, and stakeholder ROI by reimagining the roles of design and experience across all platforms.

All of the content in the website is the property of Forward Studio, a division of Forward Media USA.