FlyCoin is a cryptocurrency-based travel rewards technology company. Forward Studio set out to explore a newly proposed concept by reimagining the brand's overall positioning and design vocabulary so that it would better resonate with a range of key stakeholders, including - investors, top travel and hospitality players, and end-use consumers. FlyCoin's new look and feel needed to instill a level of confidence, clarity, and trust befitting that of a Fortune 500 company while at the same time, break through the clutter of "sameness" in the financial and travel services space.
