FlyCoin Concept

What we did

Our team was asked to help imagine a bold new design concept for a new crypto-based loyalty program called FlyCoin. Maurits Cornelis Escher, a famous Dutch graphic artist who made mathematically inspired lithographs inspired a thematic narrative that helped drive a wide range of design motifs and expressions.
Concept & Naming
Design & Development
Production
FlyCoin Mood-board Edmond Huot
FlyCoin Core Values animation Edmond Huot
FlyCoin Foundation illustration Edmond Huot
FlyCoin MC Escher Inspiration Edmond Huot
Pathway between Earth and Sky Edmond Huot
FlyCoin Stair pattern animation Edmond Huot
Staircase pattern dotted Edmond Huot
FlyCoin Icon Pattern Illustration created by Edmond Huot
FlyCoin Concept design elements Edmond Huot
FlyCoin Concept language elements  Edmond Huot
FlyCoin Concept language loyalty elements Edmond Huot
FlyCoin Challenges the statues quo Edmond Huot
FlyCoin Concept  a new way to fly Edmond Huot
FlyCoin Concept website macbook mockup Edmond Huot
FlyCoin Concept Tote bag mockup design Edmond Huot
FlyCoin Concept Brand SWAG collection by Edmond Huot
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Project Considerations

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